Video marketing is not a new concept, but in the digital era, it is more crucial than ever. Video is one of the most popular and engaging kinds of content, and it may assist you in reaching your target audience, increasing brand recognition, and increasing conversions. In this post, I’ll discuss some of the video marketing trends that you can’t afford to ignore in 2023, as well as why you should jump on board as soon as feasible.
Video Content Trends: How We Create Videos
The simplicity of generating videos is one of the main trends in video marketing. Because of technological and software developments, it is becoming increasingly easy for consumers to generate high-quality movies, even if they lack substantial video editing knowledge. You may edit your movies in the cloud using tools like Flixier1, add subtitles, and export them to other platforms in minutes. You may also utilize services like Wave.video to make visually attractive videos using themes, stock footage, and animations.
The rise of short-form videos is another trend that is influencing how we generate videos. TikTok, YouTube Shorts, and Instagram Reels have taken the world by storm, and they provide an excellent chance for marketers to present their products or services in a fun and creative manner. Short-form films are perfect for attracting your audience’s attention, particularly the younger generation, and may help you expand your reach and engagement. According to Flixier statistics, 45.5% of videos made in 2022 were less than two minutes long.
Video Marketing Trends: How We Use Videos
Video marketing entails not just generating videos, but also successfully utilizing them to reach your objectives. The utilization of live video is one of the most popular techniques in video marketing. You may communicate with your audience in real-time, answer their questions, show them behind-the-scenes, or showcase your product or service with live video. Live video may also help you create leads and sales by helping you develop trust and credibility with your audience. According to Forbes, major TV networks will include live video to sell directly to consumers by 2023.
Another development that is changing the way we use movies is the inclusion of augmented reality (AR) and virtual reality (VR). AR and VR are technologies that may provide your viewers with immersive and engaging experiences, and they have the potential to greatly improve your video marketing strategy. For example, you might use AR to allow your customers to virtually try on your products, or VR to take them on a tour of your facilities or locations. According to Oberlo, the AR and VR business will be worth $31.12 billion in 2023 and $52.05 billion by 2027.
Why You Should Get On Board With Video Marketing
If you’re still not persuaded that video marketing will be the #1 trend in 2023, consider these further reasons:
- Increase your organic traffic and SEO ranking with video marketing. Video content, according to FilterGrade, may enhance your website’s stay time by 105%, signaling to search engines that your site is relevant and important.
- Video marketing may assist you in increasing your social media presence and reach. According to Statista, in 2022, 86% of marketers utilized Facebook videos for marketing reasons, with YouTube being the most popular social media network among marketers (90%). You may also employ video content to leverage the power of influencers and user-generated content.
- Video marketing may help you increase conversions and revenue. According to Oberlo, 84% of consumers have been persuaded to purchase a product or service after seeing a brand’s video. Video material may also help you more effectively present your product’s features, advantages, and testimonials.
Video marketing is not going out of style anytime soon. It is a strong and adaptable tool that may assist you in growing your business and achieving your goals. Video marketing will be more crucial than ever in 2023, as customers want firms to provide more interesting and tailored content. If you want to keep ahead of the competition, you must begin making and utilizing videos in your marketing plan right now.